University Enrollment Team - Another Source -Another Source

Business Analyst, Enrollment Operations


CSU San Marcos - Recruiting for Higher Education Enrollment Professionals


The Enrollment Team at CSU San Marcos needed to recruit the right candidates for a hard-to-fill Business Analyst position. Without this crucial employee, the university stood to make less-informed decisions around a critical function in the institution.

The Challenge

The CSU San Marcos’ job posting for the Business Analyst position hadn’t attracted a robust or qualified candidate pool that the hiring team could leverage to meet its business goals. As a result, the position had been open for a long time.

The Solution

After the Enrollment Team reached out to Another Source for help filling the role, our Talent Strategists realized that internal jargon within the external job description was confusing and dissuading potential candidates. By working with CSU’s hiring manager to understand the Business Analyst job requirements and duties in detail, we changed the external job content and title to better attract the correct profile of candidates. From there, it was easy to apply our tried and true higher education candidate sourcing process.

The Result

We were able to provide a qualified candidate pool that delivered excellent choices for the university’s hiring manager, and the position was filled within our 30-day engagement period.

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